Phoenix Capital Ventures is an investment firm based in Atlanta and New York City, focused on early stage and scaling sports, media and lifestyle companies.
We provide capital and strategic guidance to companies spanning numerous sectors including gaming, esports, media, entertainment, metadata, ticketing and predictive analytics.
Founder & Managing Partner
Andrew Steinberg has over 20 years of success growing and operating successful sports, media and entertainment properties including franchises in the NBA, MLS, NCAA, Nike and various agencies. Most recently, Steinberg served as Executive Vice President & Chief Business Officer for the Atlanta Hawks’ NBA Franchise and Philips Arena, after being promoted from Executive Vice President & Chief Revenue Officer for the organization. As Chief Business Officer, Steinberg led several strategic initiatives under the Board of Directors and CEO.
When Steinberg joined the Hawks as Chief Revenue Officer, he was responsible for all aspects of long-range revenue strategy for the franchise and arena, including corporate partnerships, ticket sales, premium seating and luxury suites, client services, broadcast, technological enhancements and business development. Under Steinberg, all Hawks revenue metrics surged. Additionally, he created the Analytics and CRM department, providing strategic direction and key business intelligence insights. Steinberg was also designated by the outgoing Board to serve as one of four executives to lead the seller’s transaction of the team and arena operating rights (transaction closed June 2015 for $730M).
Prior to joining the Atlanta Hawks and Philips Arena, Steinberg served as the Executive Vice President, Business Operations for Sporting Kansas City and the venue, Sporting Park. In this role, he oversaw the transformation of one of the original Major League Soccer franchises to become a league leader in all revenue and KPIs. He held responsibility for the club’s business and broadcast profit and loss by directing all business functions, including strategic relationships and plans, corporate partnerships, ticket sales, premium seating and luxury suites, client services, broadcast, non-gameday venue utilization, merchandise and concession sales and business development. Additionally, he served as a principal in the design, development and revenue optimization for a new state-of-the-art soccer-specific stadium.
Before Sporting Kansas City, Steinberg maintained various roles with the University of Kansas (KU) Athletics Department, most notably as the Associate Athletics Director for Marketing and Revenue Development where he was responsible for enhancing KU’s brand image and strengthening its revenue streams.
Steinberg earned his bachelor’s degrees in Media Arts and Political Science from the University of Arizona in 1996 and received a Juris Doctor from the University of Kansas in 2001, where he also earned a certificate in Media, Law, and Policy. He lives in Atlanta, Georgia, with his wife and two children.
Sampson Yimer has worked with the preeminent media, sports and entertainment properties in the industry during his 10+ year career in the business. Most recently Sampson served as Vice President and Head of US Sports Leagues for Nielsen, running the operation of the businesses most valuable client relationships, including those with the NFL, NBA, MLB, NHL, MLS, Endeavor, AEG, US Soccer Federation and CONCACAF, among others.
During his time at Nielsen, Sampson had tremendous success focused on providing strategic and consultative guidance to each organization in his remit, impacting media, sponsorship, marketing, performance, among other client units, driving significant (double digit) commercial growth for his business. As a result of his successes, Sampson was selected for multiple executive and leadership development programs while serving as the youngest vice president in his business unit.
Prior to joining Nielsen, Sampson worked for the Atlanta Hawks and Philips Arena where he assisted with the implementation of a solutions-based model of consultative selling to sales staff based on industry best practices and innovation, including use of analytical tools to produce ROI metrics, resulting in increased revenue for the business. His analytics and insights-driven approach positively impacted all revenue-producing units of the business, including broadcast relationships, corporate partnerships, ticket sales, premium seating and luxury suites, merchandise and concession sales. Moreover, he was the principal negotiator in providing core technological infrastructure enhancements for Philips Arena.
Before the Atlanta Hawks, Sampson spent time at Endeavor (formerly WME-IMG), specifically, in the IMG College group, managing the intellectual property rights for Big Ten Institutions and Notre Dame. During his time in Atlanta, Sampson also served as an Adjunct Professor of Sports Law at Georgia State University, in the graduate Sports Administration program.
Sampson earned his Bachelor’s Degree in Business Administration and Sport Management from the University of Kansas in 2008, and received a Juris Doctorate from the University of Wisconsin in 2011. He currently resides in Brooklyn, NY, with his wife Cassandra.