Phoenix Capital Ventures is an investment firm based in Atlanta, focused on early stage and scaling sports, media and lifestyle companies.
We provide capital and strategic guidance to companies spanning numerous sectors including gaming, esports, media, entertainment, metadata, ticketing and predictive analytics.
Founder & Managing Partner
Andrew Steinberg has over 20 years of success growing and operating successful sports, media and entertainment properties including franchises in the NBA, MLS, NCAA, Nike and various agencies. Most recently, Steinberg served as Executive Vice President & Chief Business Officer for the Atlanta Hawks’ NBA Franchise and Philips Arena, after being promoted from Executive Vice President & Chief Revenue Officer for the organization. As Chief Business Officer, Steinberg led several strategic initiatives under the Board of Directors and CEO.
When Steinberg joined the Hawks as Chief Revenue Officer, he was responsible for all aspects of long-range revenue strategy for the franchise and arena, including corporate partnerships, ticket sales, premium seating and luxury suites, client services, broadcast, technological enhancements and business development. Under Steinberg, all Hawks revenue metrics surged. Additionally, he created the Analytics and CRM department, providing strategic direction and key business intelligence insights. Steinberg was also designated by the outgoing Board to serve as one of four executives to lead the seller’s transaction of the team and arena operating rights (transaction closed June 2015 for $730M).
Prior to joining the Atlanta Hawks and Philips Arena, Steinberg served as the Executive Vice President, Business Operations for Sporting Kansas City and the venue, Sporting Park. In this role, he oversaw the transformation of one of the original Major League Soccer franchises to become a league leader in all revenue and KPIs. He held responsibility for the club’s business and broadcast profit and loss by directing all business functions, including strategic relationships and plans, corporate partnerships, ticket sales, premium seating and luxury suites, client services, broadcast, non-gameday venue utilization, merchandise and concession sales and business development. Additionally, he served as a principal in the design, development and revenue optimization for a new state-of-the-art soccer-specific stadium.
Before Sporting Kansas City, Steinberg maintained various roles with the University of Kansas (KU) Athletics Department, most notably as the Associate Athletics Director for Marketing and Revenue Development where he was responsible for enhancing KU’s brand image and strengthening its revenue streams.
Steinberg earned his bachelor’s degrees in Media Arts and Political Science from the University of Arizona in 1996 and received a Juris Doctor from the University of Kansas in 2001, where he also earned a certificate in Media, Law, and Policy. He lives in Atlanta, Georgia, with his wife and two children.
A former college basketball coach that decided to make the leap into technology and entrepreneurship. Adam is now apart of the Endeavor Atlanta office helping identify and work with high impact entrepreneurs in the Atlanta community.
Adam was previously a member of the original founding team of Insightpool and responsible for overseeing all business development, sales, and client engagement across the organization. He’s also been apart of two other Atlanta startups including SidePrize, a digital payments platform for skill based gaming, and WideAngle, an agile performance management platform changing the way companies develop their employees.
Specialties include: Startups, Partnerships, Business Development, SaaS Technology Sales, Lead Generation, Entrepreneurship, Social Media, Salesforce.com, Sales Management, Marketing, Advertising, Coaching, Leadership.